Services

Services

Services

Services

Smart, scalable design solutions for digital products, eCommerce, and forward-thinking tech companies.

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For startups, tech companies, and digital teams, I turn complexity into clarity — through sharp UX, scalable design systems, and clean, modern interfaces that just work.

No bloated processes. No pixel-polishing for the sake of it. Just focused design that solves real problems and drives results.

Digital Product Design
Digital Product Design
Digital Product Design
Digital Product Design

I design intuitive, user-centered digital products that balance clarity, usability, and flexibility. From early-stage concepts to polished interfaces, I focus on what makes real products work — strategy, systems, patterns, and clear UX. Whether you’re building something new or improving an existing app, I help bring structure and momentum to your process.

UX research & flows

Wireframes & prototypes

UI design

Product strategy

MVP scoping & exploration

DesignOps

Design Systems
Design Systems
Design Systems
Design Systems

I help teams create, scale, and maintain smart design systems that reduce friction, increase consistency, and speed up delivery. My approach combines atomic thinking, practical documentation, and strong dev-collaboration to make your system actually usable — not just pretty Figma files.

System audits & setup

Component libraries

Token-based structure

Analytics

Design–dev integration

Design system adoption

Framer Development
Framer Development
Framer Development
Framer Development

Need a slick site fast — without a dev team backlog? I build high-quality marketing and product sites directly in Framer, with responsive layouts, CMS support, and thoughtful motion. Ideal for startups, case studies, landing pages, and personal brands that need flexibility and control.

Site architecture

Design & development

CMS setup

Animations & interactions

Responsive design

UX for eCommerce
UX for eCommerce
UX for eCommerce
UX for eCommerce

I specialize in designing conversion-optimized storefronts that feel good to use and easy to navigate. From product pages to checkout flows, I focus on real UX patterns that work — backed by research, structure, and a deep understanding of buyer behavior.

UX audits & flows

Navigation & product discovery

CRO optimization

Pattern-based scaling

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

My Process

01

01

01

Kick-off & Discovery

We start with a call to understand your goals, challenges, and where design can make the biggest impact.

02

02

02

Audit & Strategy

I dive into your product, site, or system. We map opportunities, set priorities, and define what success looks like.

03

03

03

Design & Build

From wireframes to polished UI — or straight into a design system or Framer development — I create solutions that are sharp, scalable, and easy to ship.

04

04

04

Review & Iterate

We refine together. I value feedback loops that are fast and collaborative, not heavy and formal.

05

05

05

Delivery & Next Steps

You get clean, usable deliverables (and often systems you can run with). I can stay on board for support, or hand it over with confidence.

Great design isn’t a guess

It's research, systems, and execution — let's build yours.

Work With Me
Great design isn’t a guess

It's research, systems, and execution — let's build yours.

Work With Me
Great design isn’t a guess

It's research, systems, and execution — let's build yours.

Work With Me
Client Feedback
Client Feedback
Client Feedback
Client Feedback

Direct words from clients I've helped — across product, design systems, and UX challenges.

"Working with Martin takes everything to a whole new level. He stands out for his precision and has every detail thought through. What I value most is that he truly understands our business and can tailor the entire user flow accordingly. Thanks to that, we don’t just end up with a pretty design but, above all, a functional solution that delivers real value to users."

Pavel Vachek

CEO & Founder at Dotidot

"Working with Martin takes everything to a whole new level. He stands out for his precision and has every detail thought through. What I value most is that he truly understands our business and can tailor the entire user flow accordingly. Thanks to that, we don’t just end up with a pretty design but, above all, a functional solution that delivers real value to users."

Pavel Vachek

CEO & Founder at Dotidot

"Working with Martin takes everything to a whole new level. He stands out for his precision and has every detail thought through. What I value most is that he truly understands our business and can tailor the entire user flow accordingly. Thanks to that, we don’t just end up with a pretty design but, above all, a functional solution that delivers real value to users."

Pavel Vachek

CEO & Founder at Dotidot

"We’ve been working with Martin since the very beginning of AVAG’s growth. We gave him our full trust — he set up the entire design strategy and processes for our project. He conducted an in-depth analysis, prepared all the necessary materials, and even helped us coordinate marketing activities. Right now, we’re working together on our website, the design system for our app, and further design development. Thanks to him, we’ve made significant progress — and we’re excited to see where this collaboration will take us next."

Marek Růžek

AVAG Founder

"We’ve been working with Martin since the very beginning of AVAG’s growth. We gave him our full trust — he set up the entire design strategy and processes for our project. He conducted an in-depth analysis, prepared all the necessary materials, and even helped us coordinate marketing activities. Right now, we’re working together on our website, the design system for our app, and further design development. Thanks to him, we’ve made significant progress — and we’re excited to see where this collaboration will take us next."

Marek Růžek

AVAG Founder

"We’ve been working with Martin since the very beginning of AVAG’s growth. We gave him our full trust — he set up the entire design strategy and processes for our project. He conducted an in-depth analysis, prepared all the necessary materials, and even helped us coordinate marketing activities. Right now, we’re working together on our website, the design system for our app, and further design development. Thanks to him, we’ve made significant progress — and we’re excited to see where this collaboration will take us next."

Marek Růžek

AVAG Founder

"Martin is one of the best designers I’ve ever worked with. We’ve completed several projects together, and every time I’m impressed by his precision, systematic approach, and eye for detail. What I value most is that his work always stems from real user workflows. Whenever I need design for a website or an app, he’s the first person I reach out to."

Filip Podstavec

CoinSense Founder

"Martin is one of the best designers I’ve ever worked with. We’ve completed several projects together, and every time I’m impressed by his precision, systematic approach, and eye for detail. What I value most is that his work always stems from real user workflows. Whenever I need design for a website or an app, he’s the first person I reach out to."

Filip Podstavec

CoinSense Founder

"Martin is one of the best designers I’ve ever worked with. We’ve completed several projects together, and every time I’m impressed by his precision, systematic approach, and eye for detail. What I value most is that his work always stems from real user workflows. Whenever I need design for a website or an app, he’s the first person I reach out to."

Filip Podstavec

CoinSense Founder

"Martin was a key figure in design at Argo22. Not only did he establish processes from research through to developer handoff, but he also built and led a team that consistently delivered high-quality results. His expertise in design systems and ability to mentor other designers had a lasting impact on both our work and our company culture."

Libor Suchý

CEO at Argo22

"Martin was a key figure in design at Argo22. Not only did he establish processes from research through to developer handoff, but he also built and led a team that consistently delivered high-quality results. His expertise in design systems and ability to mentor other designers had a lasting impact on both our work and our company culture."

Libor Suchý

CEO at Argo22

"Martin was a key figure in design at Argo22. Not only did he establish processes from research through to developer handoff, but he also built and led a team that consistently delivered high-quality results. His expertise in design systems and ability to mentor other designers had a lasting impact on both our work and our company culture."

Libor Suchý

CEO at Argo22

“I first reached out to Martin back when I was running the e-shop almost on my own, and we’ve been working together ever since. From the very beginning, he has led the entire design process and helped us define our product vision and strategy. His optimizations, based on key metrics, research, and user behavior, are a big reason we are where we are today. Martin is always reliable — a true expert in his field, with great taste in music too :)”

Petr Voves

CEO at OchutnejOřech.cz

“I first reached out to Martin back when I was running the e-shop almost on my own, and we’ve been working together ever since. From the very beginning, he has led the entire design process and helped us define our product vision and strategy. His optimizations, based on key metrics, research, and user behavior, are a big reason we are where we are today. Martin is always reliable — a true expert in his field, with great taste in music too :)”

Petr Voves

CEO at OchutnejOřech.cz

“I first reached out to Martin back when I was running the e-shop almost on my own, and we’ve been working together ever since. From the very beginning, he has led the entire design process and helped us define our product vision and strategy. His optimizations, based on key metrics, research, and user behavior, are a big reason we are where we are today. Martin is always reliable — a true expert in his field, with great taste in music too :)”

Petr Voves

CEO at OchutnejOřech.cz

“During the preparation of our new e-shop, Martin acted as a consultant and overseer for UX and design. He carefully reviewed each step and deliverable, helping us catch major issues early on. Since then, he has supported us with further development and optimization of the customer flow. Martin has my full trust, and I am more than satisfied with his work — our results speak for themselves.”

Vladimír Daniel

CEO at FilmNaDVD.cz

“During the preparation of our new e-shop, Martin acted as a consultant and overseer for UX and design. He carefully reviewed each step and deliverable, helping us catch major issues early on. Since then, he has supported us with further development and optimization of the customer flow. Martin has my full trust, and I am more than satisfied with his work — our results speak for themselves.”

Vladimír Daniel

CEO at FilmNaDVD.cz

“During the preparation of our new e-shop, Martin acted as a consultant and overseer for UX and design. He carefully reviewed each step and deliverable, helping us catch major issues early on. Since then, he has supported us with further development and optimization of the customer flow. Martin has my full trust, and I am more than satisfied with his work — our results speak for themselves.”

Vladimír Daniel

CEO at FilmNaDVD.cz

"Working with Martin takes everything to a whole new level. He stands out for his precision and has every detail thought through. What I value most is that he truly understands our business and can tailor the entire user flow accordingly. Thanks to that, we don’t just end up with a pretty design but, above all, a functional solution that delivers real value to users."

Pavel Vachek

CEO & Founder at Dotidot

"We’ve been working with Martin since the very beginning of AVAG’s growth. We gave him our full trust — he set up the entire design strategy and processes for our project. He conducted an in-depth analysis, prepared all the necessary materials, and even helped us coordinate marketing activities. Right now, we’re working together on our website, the design system for our app, and further design development. Thanks to him, we’ve made significant progress — and we’re excited to see where this collaboration will take us next."

Marek Růžek

AVAG Founder

"Martin is one of the best designers I’ve ever worked with. We’ve completed several projects together, and every time I’m impressed by his precision, systematic approach, and eye for detail. What I value most is that his work always stems from real user workflows. Whenever I need design for a website or an app, he’s the first person I reach out to."

Filip Podstavec

CoinSense Founder

"Martin was a key figure in design at Argo22. Not only did he establish processes from research through to developer handoff, but he also built and led a team that consistently delivered high-quality results. His expertise in design systems and ability to mentor other designers had a lasting impact on both our work and our company culture."

Libor Suchý

CEO at Argo22

“I first reached out to Martin back when I was running the e-shop almost on my own, and we’ve been working together ever since. From the very beginning, he has led the entire design process and helped us define our product vision and strategy. His optimizations, based on key metrics, research, and user behavior, are a big reason we are where we are today. Martin is always reliable — a true expert in his field, with great taste in music too :)”

Petr Voves

CEO at OchutnejOřech.cz

“During the preparation of our new e-shop, Martin acted as a consultant and overseer for UX and design. He carefully reviewed each step and deliverable, helping us catch major issues early on. Since then, he has supported us with further development and optimization of the customer flow. Martin has my full trust, and I am more than satisfied with his work — our results speak for themselves.”

Vladimír Daniel

CEO at FilmNaDVD.cz