From early research and strategy to full product execution — helping Avag Pro go from idea to launch with a lean design system, clear brand expression, and scalable foundations for growth.
Client
AVAG PRO
Year
2024 — Now
Responsibilities
design system — ux — ui
Designing the Launch Layer
Avag Pro is a young startup based in the Czech Republic, focused on delivering fast, reliable, and accessible photogrammetry tools for professionals across industries. I joined early to help shape the product, define its identity, and move fast from idea to market.
Research, Strategy & Market Fit
Our collaboration began with deep discovery. We mapped out the photogrammetry landscape, identified key competitors, and ran a segmentation analysis to better understand our target audience. Based on this research, we created a clear product strategy and vision: to build a lean, user-focused platform that would eventually compete with the top players in the space.
Launching Fast With Framer
To gain early traction and validate interest, we prioritized speed. I designed and built the first marketing website directly in Framer—allowing us to go from idea to live site within days. This no-code approach saved time and budget, while giving us full creative control over the brand expression. The site became a key tool in early outreach and client acquisition.
In parallel, I supported the founding team with defining product goals, setting up analytics, and preparing foundational processes for marketing and performance tracking.
Preparing for Scale
As the first large clients began onboarding, we shifted focus to the core application. I led the redesign of the app UI, aligning it with the new brand identity and product vision. The goal was to keep things lean and fast—but also to build a scalable system that could grow with the platform.
Currently, I'm developing a modular design system that reflects Avag Pro's agile workflows while preparing the product for broader use and future complexity. Every component is designed to be reusable, adaptable, and easy to implement—so the team can move quickly without compromising on quality.
"Working with Martin was a game-changer for Avag. From the very beginning, he helped us clarify our product vision and quickly bring it to life with a lean, user-focused platform. His expertise in building scalable design systems and his hands-on approach allowed us to move from idea to launch in record time. Martin’s commitment to quality and adaptability ensured our brand stood out and set strong foundations for future growth. We couldn’t have asked for a better partner in our early journey"
Miroslav Štaubr
CEO at AVAG
Laying Groundwork for Global Reach
Avag Pro is still early in its journey, but the direction is clear: we’re setting the stage for a product that aims to be among the top 5 photogrammetry apps globally. Through research-driven UX, lean design system, and fast, hands-on execution, we’re building the groundwork not just for a tool—but for a brand and platform with real global potential.
